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Hi, I’m John Newtson, CEO of Pendry Cannon.

Thanks for subscribing to the Cannon Letter, the newsletter about practical marketing strategies for digital shareholder acquisition. 

I’ll bring you conversations with everyone from all sides of the investor relations marketing industry. From agencies to media buyers to financial publishers to heads of IR to SEC lawyers and more. 

This is your place for cutting edge insight into building out both a media strategy and a broad investor distribution strategy for your company.

You’ll also be first to hear about our Finance Influencer’s series, our exclusive in-person networking events where you get to sit down 1-on-1 with investment newsletter editors.

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Here are some initial conversations you might find helpful:

Lessons from $147-million in shareholder acquisition media spend.

Ty Hoffer, CEO of Winning.Media has been helping public companies effectively target investors for over 17-years.

I invited Ty on to discuss how the current state of investor relations marketing and the opportunities it presents today to broaden a shareholder base.

Connect with Ty through his website, Winning.Media

LinkedIn Strategies for Public Companies

Seth Farbman, CEO of VStock Transfer, explains how to use LinkedIn to reach professional investors.

Seth has over 800 issuers as clients. He’s built companies. Exited companies. And is one of the best networkers in the industry.

He’s also a “LinkedIn enthusiast” who has grown increasingly passionate about it’s power to help CEOs get their company’s story out.

In this conversation you’ll hear why and how Seth helps clients leverage LinkedIn to tell their company story to professional investors, family offices, and more.