The Reaching

Retail Investors

Conference

The only conference focused on retail investor outreach.

November 11-12th, 2024

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How to leverage Digital Marketing & Media to build a large shareholder base.

Other companies are finding massive success marketing to retail investors, for example:

Sally (see below) has sold over $246 million of bonds to retail investors using digital marketing.
Scot (see below) has raised $70 million on the Nasdaq “because of what the retail stock newsletter industry” can do.
Bill (see below) changed one micro-caps’ messaging strategy to focus on news and added 10,000 new shareholders.
Matt (see below) watched his company’s market cap explode from $25 million to $200 million thanks to effective digital marketing to retail investors.

There’s no question: Digital marketing is the future of capital markets and reaching retail investors represents one of the biggest unexploited opportunities for CEOs & investor relations teams to access.

Welcome to the 1st conference focused on retail investor outreach.

Retail investors are more powerful than ever. There are also more ways to get your company in front of them than ever before.

At Reaching Retail you’ll see what’s working to engage this powerful class of investors. Where to find them at scale. And how to talk to them in ways that get them to respond.

Register for Reaching Retail today

Yes, sign me up for Reaching Retail

Media & marketing targeting retail investors is quickly becoming a core function for all investor relations teams:

"Retail Investors now set the tone, introduce trends...

...while institutions follow their lead." -Institutional Investor

The long bull market in retail investors continues to transform markets.

Institutional Investor reported that in 2021 Retail investors controlled the majority of global capital – 52% of global AUM was in the hands of individuals.

The trend continues gathering steam with retail investors projected to control over 61% of global AUM by 2030.

Dramatically more than institutional assets which were only 31% of global AUM in 2021 & is projected to continue to shrink to 26% by 2030.

This is happening at a time when digital media and marketing tech is able to reach retail with precision and scale.

Retail Investors pour as much as $1.5 billion a day into the market.

Most of them will never hear about you unless you find ways to actively reach out to them.

We believe media campaigns reaching retail investors will become integral to all investor relations strategies.

No one can afford to ignore the individual investor anymore.

At Reaching Retail you’ll discover how to reach and engage with this powerful audience.

AMC Theaters (NYSE: AMC) is a sign of the times.

AMC Theaters (NYSE: AMC) with about a $1.54B market cap has over 3 million shareholders – 80% of them are retail investors according to AMC.

Adam Aron, CEO of AMC, said, “These individual investors likely own a majority of our shares…They own AMC. We work for them. I work for them.”

It’s clear: reaching & engaging with retail investors is now a core function for all micro and small-cap management teams.

Your company is invisible to retail investors unless you have a smart media & marketing plan.

At Reaching Retail see what's working now to effectively reach retail investors at scale.

Plus, you’ll meet the executives who can directly cut through the noise online to put your company’s story in front of millions of retail investors.

Inlcuding newsletter publishers, investor relations marketing firms, financial media founders & executives, other issuers who are winning in the retail investor market, and more.

How to leverage retail investors to strengthen your entire Capital Structure

"We raised $70 million on the Nasdaq on the back of our retail investor media outreach strategy."

Scot Cohen is the Founder and Chief Executive Officer of WRAP Technologies (NASDAQ: WRAP). Scot Founded WRAP Technologies in 2016, after developing a passion for helping law enforcement and the communities they serve due to years of admiring his brother’s work in public safety.

Scot has served in various capacities for WRAP since the Company’s inception and played an integral role in leading all rounds of WRAP’s financing, totaling $90M.

As the longest standing board member, Scot has led on M&A, capital markets, recruitment both inside and outside the boardroom, government affairs, and is a key driver of the Company’s push into wellness. He has over three decades of experience spanning multiple industries including institutional asset management, wealth management, and capital markets.

Scot founded and served as Principal of the Iroquois Capital Opportunity Fund, a closed-end private equity fund that focused on investments in North American oil and gas.

He also co-founded Iroquois Capital, a New York based hedge fund that managed approximately $300M of assets across its family of funds.

Before Iroquois Capital, Scot founded a merchant bank that actively participated in structured investments in public companies.

Scot is currently active on a number of company boards including Horizon Global and is involved with various charitable ventures, including running his own charitable foundation that focuses on delivering mental health & wellness support, coaching and education to law enforcement and government officials.

Speaker:

Sally has sold over $246-million of bonds online to retail investors.

Sally Outlaw is a pioneer in marketing bonds to retail investors. Her company, Worth Bonds, has put up some impressive stats:

Over $246-million of Worthy Bonds sold.
To over 100,000 retail investors.
Who have now earned over $16,600,000 of interest.

Sally is joining us at The Reaching Retail Investors Conference to speak on a panel about what messaging strategies work when talking to retail investors.

Speaker:

Case Studies & insights from managing over $155 million of investor relations advertising spend for micro-caps.

Winning Media is an industry-leading, 20 year-old digital marketing agency that has now managed over $155 million USD – and counting – worth of marketing budgets.

Digital marketing has proven itself to be the most efficient, cost-effective way to reach retail investors.

Winning Media helps businesses harness the power of digital marketing and deliver targeted messages by using a combination of these channels plus others:

* A proprietary combination of hundreds of display and native ads on Google, Yahoo and numerous other ad networks.

* Custom landing pages designed to highlight your company’s narrative. These pages are some of the highest converting in the industry.

* Custom ticker tag articles released on the wire to massively spread your message along side the big board companies in your sector.

* Leveraging our exclusive influencer network to reach investors and communities across multiple social platform from YouTube to TikTok and more

Simply put, Winning Media and its experiences team has built a very powerful marketing machine that gets results for companies time and time again.

Speaker:

This Shareholder Acquisition System has added as many as 10,000 new shareholders to a single company.

“Every client of mine that had a large number of shareholders inherently had organic volume every single day without spending any money. So when you added media to that, it was amplified.”

The goal of public companies trying to reach retail investors should be to build a broad base of committed shareholders.

To do that your team needs a clear and measurable Shareholder Acquisition System.

Bill acts as a Liquidity Coach for companies to leverage media to reach retail investors. He has managed over $100 million of media spend for public companies over his two decades of experience.

He’ll show you the elements of a strong Shareholder Acquisition System, share real life case studies of companies who added as many as 10,000 new shareholders from their media outreach and more.

Panel Discussion:

How to get featured in the stock newsletters speaking to millions of retail investors daily.

The investment newsletter industry is functionally the investment research industry for retail investors.

The largest publishers have north of 15 million readers.

And there is a robust community of publishers with retail investor readership basis in the millions.

Readers often paying hundreds or thousands of dollars to subscribe to these services in order to discover new investment ideas, get analysis, and more.

That dedicated readership of the retail investor demographic makes some issuers think of them as the “holy grail” of media attention.

Especially since newsletters are one of the ONLY sources of analysis on micro and small caps because they very frequently feature smaller companies.

Issuers & newsletters seem like a match made in heaven. The problem? Different business models, difference business interests, and operating in regulatory environments impacted by the FTC as much as the SEC makes newsletters hesistant to engage in conversation with issuers.

This panel of publishing veternas will highlight how stock newsletter publishers work – or don’t work with issuers.

What they are looking for in companies they will cover. How to approach publishers, speak to them, and increase your chances of getting covered.

Win the war for investor attention. Join us in Miami, on Novemeber 11th-12th.

Register for The Reaching Retail Investors Conference today

Yes, I'm coming to Reaching Retail...

Digital marketing strategies to drive Reg A & Crowdfunding Raises

You can think of online capital raise with Reg A or CFs as selling equity with an e-commerce marketing model. Instead of a product the unit of sale is $1,000 or $5,000 of equity.

We agree.

So we’re bringing in the top e-commerce marketers with experience selling to retail investors: The marketers who have sold billions of dollars of stock newsletter subscriptions.

You’ll discover what works to engage the retail audience around your story.

Meet all the people you need to get your story out to millions of retail investors.

What else will you learn at Reaching Retail?

How to build an effective retail media & marketing strategy: Hear from Investor Relations advertising agencies who’ve managed over $147 million in media spend. What’s possible, what works, how not to waste your budget.

Case studies of successful retail investor media campaigns: Get detailed look at specific campaigns companies used to bring a dramatic increase in their shareholder base.

Next Gen Capital Raise Strategies: Hear from Etan Butler, Chairmen of Dalmore, with a 20-year history as a Broker-Dealer, Dalmore is hyper-focused on Regulation CF, A+, and D and the value that retail investors can provide issuers.

Get a clear picture on the retail investor digital media ecosystem. You’ll meet the people who already have the attention of tens of millions of retail investors.

Compliance, Compliance, Compliance. Digital media moves faster than regulatory changes. Not everything possible online is compliant. Our panel of S.E.C. lawyers, broker/dealers, and media founders will help you avoid the pitfalls of regulatory gray areas.

Want to get featured in investment newsletters? Our panel of investment newsletter publishers explains what they look for from issuers wanting to be covered. To many, this is the holy grail of earned media.

And much, more.

Some of our Speakers & partners

Glenn Hall, Brunswick Group

Glenn is senior media business executive with extensive experience growing audiences, increasing engagement and expanding brands through digital innovation and award-winning journalism.

Glenn served as the masthead editor in charge of Professional News at The Wall Street Journal, where he oversaw the global operations of Dow Jones Newswires and the WSJ Pro and C-Suite services. In this role, he worked closely with the commercial, data strategy and technology teams to identify opportunities and develop new features, with the objective of driving premium subscriptions. Previously, Glenn was Editor in Chief of both MarketWatch and TheStreet and was Managing Editor of The Blaze. He spent 10 years at Bloomberg in Europe and Washington, D.C. in various senior editorial roles, including as Government Team Leader, Transportation Team Leader and European Consumer Team Leader.

Frank Curzio, publisher at Curzio Research & the Wall Street Unplugged podcast.

Curzio Research is a premier investment newsletter for higher net worth retail investors.

Today, Frank is best known as CEO of Curzio Research and host of the wildly popular Wall Street Unplugged podcast, ranked the No. 1 “most listened-to” financial podcast on iTunes over multiple ratings cycles. The show features interviews with Frank’s renowned network of industry insiders—hedge fund managers, stock analysts, blockchain and crypto experts, metaverse and NFT developers, CEOs, economists, world leaders, and more.

Frank is also editor of Curzio Research Advisory, his large-cap flagship letter, Curzio Venture Opportunities, a small-cap advisory, and The Dollar Stock Club, which offers the best “off-air” ideas from Frank’s vast network of industry insiders.

Dylan Jovine, Founder & CEO, Behind the Markets.

Behind the Markets publishes weekly independent financial investment Research and Education services including research reports, videos, online classes, and workshops covering unique investment opportunities for publicly-traded and pre-ipo companies.

Ty Hoffer, CEO of Winning Media

Winning Media has managed over $155 million in investor relations media spend.

Matt Warder, founder of Seawolf Research & publisher of The Coal Trader newsletter.

Matt Warder is one of the only analysts to bridge the world of institutional research from his time at Wood Mackenzie & the retail investor research through investment newsletters.

Scot Cohen, Founder & CEO Wrap Technologies (NASDAQ: WRAP)

Scot Cohen has been one of the most active direct investors in public stocks for decades.

Paul Kessler, Bristol Capital Advisors

Mr. Kessler is CEO, Portfolio Manager and Founder of BCA. Mr. Kessler is recognized as an active deep value investor, financier, and venture capitalist. He has broad experience in operations and finance, actively sourcing and identifying investment opportunities, and negotiating, structuring and re-structuring investment transactions. He has guided and overseen over 700 investment transactions, whether as lead, co-lead, or syndicate investor, including mergers, acquisitions, divestitures, private equity, venture and other capital market activities.

Etan Butler, Dalmore Group

Etan Butler Chair of Dalmore Group, a FINRA registered national Broker Dealer Investment Bank, founded in 2005. Dalmore Group is one the leaders in the Reg A & Crowdfunding space with over $1 billion raised & over 1 million investments made by investors into their client companies.

Bill Kaitz, Liquidity Coach

Bill Kaitz has over 20-years experience helping small and micro-caps get their stories out to investors. He is the founder of Liquidity Coach where he coaches small cap IR teams on how to build stronger liquidity in the market by maximizing their IR budget.

Seth Farbman, Chairmen, Vstock Transfer & Founder Share Media

Seth Farbman has built a career in servicing private and public companies. Mr. Farbman was the Co-Founder and President of Vintage Filings which he sold to PR Newswire in 2007. In this role, Mr. Farbman serviced over 3,000 publicly traded companies to provide SEC EDGAR and financial print services related to IPOs, Proxy Statements, Annual Reports, Shareholder Meetings and all aspects of compliance filings.

Mr. Farbman was a founding partner and a Co-Chairman of Vcorp Services which he sold in October 2016 to Wolters Kluwer. Mr. Farbman currently serves as the Chairman and President of V Stock Transfer, with a focus on pre IPO, Nasdaq and NYSE MKT listed issuers. Mr. Farbman is also the Chairman of Vcheck Global, a background and due diligence services company and eSignatureGuarantee.com, an on-line resource for medallion signature guarantees. Prior to starting Vintage Filings, Mr. Farbman served as a securities attorney at a New York Law Firm with a concentration on securities regulation.

John Newtson, Financial Marketing Summit

For the past 10-years John has run The Financial Marketing Summit, the marketing conference for the subscription investment newsletter industry.

John founded Pendry Cannon to connect the world of retail investor subscription publishing with companies participating in the capital markets. For the past 6-years he’s run events connecting publishers and retail investor marketers with small cap companies and Reg A & CF issuers through a series of events.

The Reaching Retail Investors conference is an expansion of those efforts to connect these business ecosystems around opportunities to work together.

Louise Basenese, President, Chief Market Strategist, MDC Capital

Lou is a well-known thought leader and advocate for young technology companies with promising intellectual property. He brings decades of experience as a public venture investor and independent analyst, as well as a marketing, communications, investor, and public relations professional. As President and Chief Market Strategist at MDB Capital, Lou focuses on leveraging the firm’s unique and proven process to elevate new technology companies into market leaders to establish public venture as a vital asset class to a much wider community of investors.

Prior to joining MDB Capital, Lou served as Founder and Chief Analyst for Disruptive Tech Research, an independent equity research and advisory firm, focusing exclusively on disruptive technology companies. He also co-founded one of the web’s largest financial publishers with a daily circulation of more than 700,000 investors and served as an Investment Consultant for an institutional investment consulting practice with over $2 billion in assets at Morgan Stanley.

Lawrence Cohen, Gordon Rees

Lawrence has served as outside counsel to public and private funds, and formed and registered numerous broker-dealers and investment advisers, including the Blackstone Group, advising them and other preeminent investment banks and private fund managers on regulatory and compliance matters.

Colleen Sheeren, CMO, Barchart.com.

Barchart.com averages over 33 million views per month with over 2 million retail investors & traders each month. Their suite of solutions for advertisers includes investment newsletter sponsorships, dedicated emails, sponsored content, and display advertising.

Sean Levine, Entore

Sean Levine is Managing Director and Head of Reg A and Reg CF offerings at Entoro, where he helps his clients navigate the exempt capital raise landscape. More broadly, Levine is an investment banker, attorney, securities analyst, entrepreneur and consultant with a focus on exempt securities offerings, financial publishing, data analytics and modeling, energy markets, fundamental and technical equity and commodity analysis, and trading system development

There are more ways to reach retail investors today than ever before:

Retail investor Email Channels

Email continues to be king of communication channels to the retail investors. It should be part of every outreach strategy. There are hundreds of emails lists with large retail investor readerships. They can be segmented by sector, by topic, and more.

retail investor Focused Vertical ad Networks

Did you know there are ad networks entirely built around retail investor audience? They are a unique, curated marketing channel few investor relations execs even know exist.

Earned media & PR: Investment newsletters

The largest stock newsletter publisher has over 17 million readers. Stock research newsletters are powerful because readers subscribe specifically to get stocks tips. But not all newsletters are created equal . Discover how to access both the paid advertising side of newsletters AND the vastly more powerful, but more fickle, earned media newsletters.

Social Media advertising

Youtube is the largest search engine in the world. TikTok has 1.5 billion monthly users. Your audience is multi-channel. How do you choose which channels to use and which to ignore? Come to Reaching Retail to find out more.

Reaching Retail with Display Networks

Display networks from giants like Google & Facebook offer unrivaled scale. There are also many more niche displays networks within the financial industry.

Streaming TV Channels

Learn about ways to access retail investor audience through both finance focused TV channels and other niche channels with ultra high-network audiences.

financial publishing website ads

Discover the high traffic websites read by millions of retail investors each month. These channels offer both broad investor audience and sector specific audiences.

Content marketing

Does a content marketing strategy make sense for your business goals? Maybe, maybe not. Discover when it’s smart and when it’s a waste of time and resources.

podcast marketing

An estimated 500 million people listed to podcasts regularly. There are a growing number of investment focused podcasts speaking to the investors you want to get in front of.

"Don't let your company lose the war for investor attention.

"Come network with and learn from the masters of building and engaging a retail investor audience."

- John Newtson, Founder of Pendry Cannon

Register for The Reaching Retail Investors Conference today

Yes, I'm coming to Reaching Retail...

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Who should attend?

Investor Relations Officers
Public Small & Micro Cap Executives
Founders & Executives leveraging Reg A or CF raises
Broker Dealers working with issuers targeting retail investors.
Investor focused media publishers
Investor relations agency executives
Online capital raise platform executives
ETF & other fund managers targeting retail investors
Financial media executives

Media Partners & Sponsors

Fintech.TV's global broadcasting platform for entrepreneurs and investors.

FINTECH.TV is redefining the investment media landscape with a first-of-its-kind on-demand, 24/7 platform devoted to disruptive industries not fully covered by traditional outlets.

FINTECH.TV delivers in-depth coverage of the assets and categories investors are shifting toward – including digital assets, blockchain, impact investing, sustainability, SDGs and ESG.

As consumers continue their shift away from traditional cable television, FINTECH.TV is perfectly positioned for the new reality…offering investors a rare chance to get in on the ground floor of the next potential high-upside media opportunity.

Fintech.TV’s shows are streamed globally across major platofrms as well as a network of 2,400 airport gates and 750 venues across 90 airports, in addition to 500,000 hotel room.

Helping public companies reach investors for over 20-years.

Winning Media has a long and proven history of helping publicly traded companies reach targeted investors – and generate meaningful ROI.

Barchart gets 33 million monthly views from retail traders & investors.

Darwin Investor Network Media publishes over 18 investment newsletter brands.

Darwin Investor Network specializes in connecting your company with the most targeted traffic available on the web all on a guaranteed Cost Per Lead (CPL) or Cost Per Click (CPC) basis.

Darwin has been a leading source of qualified retail investor traffic for the investment newsletter industry for over a decade.

The Darwin Media Team is proficient in all ad networks and can handle all areas of the paid media buying and campaign management process.

Ir Agency doesn’t just want to build a digital community of potential investors. They’re opening your virtual doors to life’s visionaries, innovators, and pioneers – the kind of creative minds and deep-pocketed shareholders that you need on board. It’s a space for CEOs who want more – more growth, more profits, and more market share, where they do all the heavy lifting, so you can dedicate your time where it counts; building an industry powerhouse.

IR Agency has worked with OVER 100 NASDAQ and NYSE Companies in the past 2-years.

Struggling to Get Investor Attention for Your Stock?

At Premier Investor Outreach, we drive investor interest by:
• Getting company management teams in front of thousands of retail investors!
• Establishing systems to consistently identify and capture new retail investors interested in your company’s story.
• Creating turnkey communication systems to share your company story via email and text message (SMS).

Contact Brian at PremierInvestorOutreach.com (to learn more about how we can help you connect with over 10,000 new retail investors every month.

Come grow your network & knowledge of what works in direct to retail investor marketing.

Register for The Reaching Retail Investors Conference today

Yes, I'm coming to Reaching Retail...

Location

Conference Venue Information:

The Betsy Hotel South Beach
1440 Ocean Drive, Miami Beach, FL 33139
Phone: (866) 792-3879

Hotel Discount

We’ve secured a discounted rate for attendees of Reaching Retail. You can book your room here.

Conference Format

Monday, November 11th

7:30 AM Registration Open

8:00 AM Breakfast

9:30 AM General Sessions

12:30 PM Lunch

2:00 PM General Sessions

6:00 PM Cocktail Reception

Tuesday, November 12th

8:00 AM Breakfast

9:30 AM General Sessions

1:00 PM Conference Close

Network with newsletter publishers, investor media founders, investor relations marketing firms, and more

Register for The Reaching Retail Investors Conference today

Yes, I'm coming to Reaching Retail...

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My name is John Newtson, founder of Pendry Cannon, and host of The Reaching Retail Investors Conference.

I’ve been part of the digital financial publishing industry for 20-years and for the past 10-years I’ve run the Financial Marketing Summit, the #1 marketing & networking conference for the financial publishing industry.

FinPub, as we call it, is the industry of retail-focused investment newsletters and education. Most people recognize names like The Motley Fool, The Agora Companies, and Marketwise but the industry is much broader and more nuanced than those companies alone.

The thing you should know about FinPub is that this is the industry on the cutting edge of how to talk to and engage a retail audience around markets and investment ideas. In many ways it functions as buy-side research specifically for the retail audience and the largest publishers have audiences north of 15+ million.

For the past 5-years I’ve hosted the Cannon Network, a networking ecosystem connecting issuers, broker/dealers, digital cap raise platforms, and investor relations agencies with the investment newsletter world.

Now, we’re bringing together the best marketers and thinkers across these industries around how best to reach and engage retail investors.

FAQ

Can I change the name on the registration if I need to send a colleague?

Yes, of course. You can make changes up until the day before thee event. If you need to change the names on your registration just email john [at] pendrycannon.com.

Where can I see the full agenda?

We are finalizing the agenda and will post it here as soon as it’s ready.

Do you offer large team registrations?

Yes, if you need to register a larger group just email john [at] pendrycannon.com for details.

For all other questions

If you have a question not listed here then email john [at] pendrycannon.com and we’ll get back to you asap.

Can you help connect me with specific types of contacts?

Probably. When you’re at the event our team will be there to make introductions and help you get the most out of your time there. Also, you can email john [at] pendrycannon.com with a list of contacts you’re hoping to make and we will do our best to connect you.

"Come meet the masters of building and engaging a retail investor audience.""

- John Newtson, Founder of Pendry Cannon

Register for The Reaching Retail Investors Conference today

Yes, I'm coming to Reaching Retail...

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