Join Us for
Content & Capital
Week NYC 2022
December 5th-9th, Manhattan
Media is reshaping how business is done across capital markets
Audience building is the future of raising capital All aspects of the capital raise & development process are intersecting with digital media.
So are all aspects of capital markets related business development.
In other words, every financial company is a media company whether they know it or not.
Content & Capital Week puts you at the center of the many transformations happening as media disrupts the way business is done across global capital markets.
Digital Assets Need Digital Audience
The rise of digital assets parallels the explosion of niche financial media.
The lines between brokerage platforms, news, social communities and traditional media are blurring together.
As fintech investment continues to drive disruption and innovation across global capital markets digital audience building is becoming increasingly important.
Most execs still miss the power of professional investor audiences.
It’s been nearly 10-years since Carl Icahn moved Apple’s market cap by $17 billion with just two tweets.
Icahn didn’t generate $62 million per character because retail investors were following him.
Icahn’s influenced professional investors. Elon Musk got the message and has built his own influence among both retail investors, Tesla shareholders, and the professional investor ecosphere. When Elon tweets, assets move.
Professional & high net worth investors are online in even greater numbers today and can be engaged around investment opportunities at scale.
A decade later and few, if any, firms have fully realized the potential of using media to generate and engage investors.
Media influence and strategy has to be part of every firms’ core business development strategy.
And don't realize audience building is the key to fintech's ability to scale.
Fintech startups have been raising hundreds of billions over the past several years.
The tech world has changed.
For most fintech platforms is the easy part of building a company today.
Building and engaging audience at scale is the hard part.
It’s expensive. It’s hard.
Many fintech companies will live or die by their ability to build investor audience.
Ian Rosen, CEO of Magnifi Communities by Tifin, understands investor media better than most. He is the former CEO of StockTwits, former GM of MarketWatch, and Founder of Even Financial.
“I think that for a lot of these high value platforms, the lifeblood of these platforms, the foundation of these platforms is the most valuable commodity in the digital ecosystem today, which is attention.”
Ian Rosen on why media is the future of fintech.
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Join us for these Content & Capital Conversations
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Reaching Retail
Access a robust ecosystem of retail investor distribution channels online
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Digital Cap Raise
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Finance Influencers
Did you know an influencer raised an $800 million AUM fund primarily using Instagram?
Or that he is not the only to do that?
Social media influencers have disrupted or enhanced every other media channel – why would capital markets be any different?
LinkedIn groups.
Finance Twitter.
Instagram traders.
Tik-Tok investors.
They’re already here. They’re already building scaled investor audience.
If you think this will “never” take over in professional investor audiences remember when “no one will ever buy anything over the internet”… “no one serious will ever invest in a digital currency”… “no one will ever raise real money from instagram”.
The reality is no one likes to have to think about the reality today’s business practices are in a state of near constant disruption.
Like it or not, social is just starting to disrupt capital markets.
At Content & Capital we’ll bring you the top influencers across multiple channels.
So, you can understand how they are using social across finance.
Executive Roundtables
Reaching Retail
Markets & Media
Finance Influencers
Networking to help you scale across all 3 types of investor media channel.
Earned Investor Media
There is a giant universe of sites who have already aggregated investor attention at scale.
While many of them offer paid advertisements the most effective opportunities are earned media.
That’s easy to understand when you consider the difference between placing an advertisement in The Wall Street Journal versus getting the WSJ to cover you in a front page article.
Earned media can be vastly more powerful than paid media.
Especially when talking to investors – either retail or professional.
At Content & Capital we’re going to introduce you to and connect you with the publishers, editorial teams, and journalists who speak directly to investor audiences on a daily basis.
Paid Investor Media
We’re bringing together all the different sources of investor media where you can buy attention.
Retail focused media.
RIA focused media.
Professional audience builders.
Plus, the media buyers, the publishers, PR firms, and social influencers who offer advertising opportunities, branded content, and other paid media.
Build Owned Media
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Hosted by Fintech.TV & Pendry Cannon
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Contact
Pendry Cannon
John Newtson
T: (703) 220-9878