John Newtson, Pendry Cannon CEO, delivers an analysis of the financial publishing industry services the self-direct retail investor.

He explores how historical market cycles have impacted both the investment newsletter and trader education industries. This impacts have clear knock-on effects in advertising channels.

Then he does an over of Michael Porter’s 5 Forces as they related to financial publishing & trader education in order to show the broader context of what is happening both inside and outside of the retail investor publishing industry.