Sally Outlaw and her team at Worth Bonds, has sold about $250 million of bonds to retail investors. 

Digital marketing drives a large part of their business. Sally joined me to talk about how Worthy Bonds is leveraging digital marketing to drive retail investor sales.

Worthy bonds help support residential real estate development across the country. A portion of Worthy bonds helps to fund the infrastructure such as land preparation, paving, and electrical installation so home developers can focus on building starter homes in U.S. communities.