Selling Bonds to Retail Investors Online
Sally Outlaw, CEO of WorthyBonds.com Sally Outlaw and her team at Worth Bonds, has sold about $250 million of bonds to retail investors. Digital marketing drives a large part of their business. Sally joined me to talk about how Worthy Bonds is leveraging digital marketing to drive retail investor sales. Worthy bonds help support residential […]
Keys to building a retail investor audience
Home Reaching Retail Investors Conference Financial Marketing Summit Podcast Ty Hoffer, is CEO of Winning Media, an industry-leading, 20 year-old digital marketing agency that has now managed over $155 million USD – and counting – worth of marketing budgets. Digital marketing has proven itself to be the most efficient, cost-effective way to reach retail investors. […]
Why Ian is on a $100 million acquisition spree in financial publishing & media
They raised $100 million just in 2021 at a $447 million valuation and are backed by the likes of JP Morgan and Cathy Wood’s Ark Invest. Ian Rosen, CEO of Financial Answers, and I spoke at length yesterday about what their view on the digital financial media industry, the critical role of the retail investor, […]